I believe in businesses. Not in selling to them.
The Passion Project Collective was born from a frustration, and a hope. A frustration with an industry that priced out the founders it should have been serving. A hope that a different model was possible.
Why I built this in the first place
I spent years inside the world of agencies, consultancies, and startup studios. I watched brilliant founders, the ones with the biggest hearts and the boldest ideas, get priced out of the help they deserved. Meanwhile, companies with tenfold the resources bought polish they didn't need.
The traditional model felt broken. Businesses were treated as clients, deliverables, and invoices. I wanted to treat them as partners, missions, and people.
So I started something new. Instead of selling marketing, I invest it. I look for the businesses I truly believe in and I design a partnership around what makes sense, a barter, a share of revenue, a small piece of ownership. I win when they win.
This is my passion project. About your passion project.
The one line I keep coming back to
Not an agency. Not a consultancy.
No retainers
You don't get billed by the hour. I invest my craft the same way an investor puts in capital, and I share in the outcome.
No pitch decks
I don't chase you and I don't ship polished proposals into the void. Every application is read personally by me.
Real skin in the game
Barter, revenue share, or equity. I only win when you win, so I only take on partnerships I truly believe in.
Mission, vision, values.
Mission
To help purpose-driven businesses reach their fullest potential, regardless of budget.
Vision
A world where the businesses that make our communities better are the ones that thrive.
Values
Belief before billing. Craft over hustle. Partnership over transaction. Warmth over polish.
A few things I hold to, always.
Belief before billing
If I don't believe in what you're building, I won't partner with you. Full stop.
Depth over volume
A small handful of partnerships at a time. Everyone gets my full attention.
Clarity in writing
Every arrangement is spelled out in plain language, up front, with a clear end or renewal.
Long horizons
I'm here for months and years, not weeks. I care what your business looks like in five years, not five weeks.
If you're building something worth believing in, I want to hear about it.
Applications are read personally. No forms lost in the void.